Judy Brownsword has a PhD in Biochemistry from the University of Manchester, and has been working in medical communications agencies for nearly 20 years. Her key focus as Customer Strategy Director at Bioscript Group is working with clients to develop integrated communications strategies for products at all stages of development. As part of this, she has worked with several pharmaceutical companies to develop and implement Scientific Communications Platforms across a range of therapeutic areas and products in different stages of the lifecycle, with an emphasis on franchise planning.