Our profession can be fearful of the concepts of storytelling and creativity.
• How do these concepts really fit with high-integrity scientific publications and communications?
• How do we deal with the tension of communicating effectively while maintaining scientific rigor?
• How can we challenge ourselves to change our thinking and do things differently?
In the age of information overload and therapeutic personalisation, we need concise, powerful, precisely-targeted content to give our audience the opportunity to access information that can be ‘grazed’ without comprising its integrity or risking the accusation of fake news. How do we cut through the noise?
David’s central theme is one of clarity and how to distill data, making it understandable and memorable without comprising its richness. He will present the principles of storytelling, effective communication and techniques, and modes of thinking that maximize science output, including practical guidance about presenting data visually in order to make the information stand out.
http://davidmccandless.com/
